EVALUATING FDI SUSTAINABILITY IN THE ARABIAN GULF NOWADAYS

Evaluating FDI sustainability in the Arabian Gulf nowadays

Evaluating FDI sustainability in the Arabian Gulf nowadays

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Risk studies have primarily focused on political risks, frequently overlooking the critical effect of social variables on investment sustainability.



Although governmental instability appears to take over media coverage regarding the Middle East, in recent times, the region—and particularly the Arabian Gulf—has seen a stable increase in international direct investment (FDI). The Middle East and Arab Gulf markets are becoming more and more appealing for FDI. However, the present research on how multinational corporations perceive area specific risks is scarce and usually lacks depth, a well known fact lawyers and risk professionals like Louise Flanagan in Ras Al Khaimah would likely be familiar with. Studies on dangers associated with FDI in the region have a tendency to overstate and mostly concentrate on political dangers, such as government instability or policy modifications that may affect investments. But recent research has begun to shed a light on a a critical yet often overlooked aspect, specifically the consequences of cultural factors in the sustainability of foreign investments in the Arab Gulf. Indeed, a number of studies expose that many companies and their management teams notably undervalue the impact of cultural differences, due mainly to too little understanding of these cultural variables.

Working on adjusting to regional traditions is important although not adequate for effective integration. Integration is a loosely defined concept involving numerous things, such as appreciating local values, learning about decision-making styles beyond a limited transactional business perspective, and looking into societal norms that influence company practices. In GCC countries, effective business interactions tend to be more than just transactional interactions. What shapes employee motivation and job satisfaction vary greatly across countries. Hence, to truly integrate your business in the Middle East a couple of things are essential. Firstly, a business mindset shift in risk management beyond economic risk management tools, as professionals and solicitors such as Salem Al Kait and Ammar Haykal in Ras Al Khaimah would probably recommend. Secondly, strategies that may be efficiently implemented on the ground to convert this new mindset into practice.

Recent studies on risks associated with international direct investments in the MENA region offer fresh insights, trying to bridge the research gap in empirical knowledge concerning the risk perceptions and management strategies of Western multinational corporations active extensively in the area. For instance, research project involving a few major worldwide businesses within the GCC countries unveiled some interesting findings. It contended that the risks related to foreign investments are a great deal more complicated than simply political or exchange rate risks. Cultural risks are perceived as more important than political, financial, or economic risks according to survey data . Moreover, the study discovered that while aspects of Arab culture strongly influence the business environment, many foreign companies struggle to adapt to local customs and routines. This difficulty in adapting constitutes a danger dimension that will require further investigation and a big change in exactly how multinational corporations run in the area.

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